The Meaning behind the Angelo's Emblem
The Angelo’s emblem was designed by Angelo and Val prior to formally starting their business in 1968. The individual components of the emblem represent several underlying philosophies on which Angelo and Val based Angelo’s Fresh Pasta Products.
Angelo was born in Northern Italy in the Veneto region. The emblem was designed to represent Angelo’s origin, the history of Italy, and the making of fresh pasta. In order to bring this message through the emblem, Angelo & Val decided to incorporate the symbols of the Tre Venezie, literally "Triple Veneto", representing the three regions of Veneto.
The symbols of the Triple Veneto are the Crown, the Wind Rose (Rosa dei Venti) and the Lion’s head. Two of these symbols form the top half of the shield in the center of the emblem. The other symbol—the head of wheat—represents the wheat grain and the 100% Durum Semolina used to make our pasta.
Once Angelo and Val had selected the individual elements to be used in the emblem, they needed something to bring all the parts together to form a whole. After careful consideration, they decided to design two rings around the emblem. Not only do the rings bring together all of the individual parts, they also signify the full manufacturing cycle.
The words encompassed in the rings were placed there specifically because they are fundamental to the manufacturing process; these words represent the core values behind Angelo’s Fresh Pasta Products:
ORIGINAL AND BEST – Original: Angelo’s was the first to start producing fresh sheeted pasta in Brisbane; Best: represents Angelo’s passion for the business and the philosophy of producing the best possible product.
SEAL OF QUALITY – represents the attention to detail and the effort Angelo puts into producing his product.
Today, the emblem continues to embody the essence of Angelo’s philosophies. It brings with it the history of the business and the promise of the future. It appears on the packaging of every Angelo’s product—Angelo’s seal of approval guaranteeing that the product lives up to the enduring high standards of Angelo’s Fresh Pasta Products.